globalpark.co.uk | Implementation & experiences

Technical implementation

All customer panel survey processes can be controlled effortlessly using EFS Panel, from setting up individual surveys using field controls to the preparation of user-friendly results. The constant high quality of the panel can be assured by using the “fast clickers” function to identify irrelevant participants and remove them from the results.

“The opinion of Warner Music’s customers is a determining factor in many of its business decisions. High requirements are placed on the quality assurance, flexibility and efficiency of a customer panel and the underlying software. With the panel technology from Globalpark we have found a convincing solution.”

Tim van Dyk

Director New Business & Market Research

Warner Music Group Germany Holding

In addition to managing the bonus point scheme, numerous tools support the panel relationship, for instance personalized homepages or a news area. The recruiting of new members can be boosted by advertising campaigns involving any participants who are already active. By collecting basic user data (for example socio-demographic characteristics), member groups are available as target-orientated samples for individual surveys.

Time series surveys can also be carried out, for example in order to measure any change in the attitude of customers: all members’ response data generated from different online surveys is combined. At the same time, both data protection and the anonymity of individuals are guaranteed at all times. A complex administration of rights guarantees that the panel and project administration is available only to those with authorized access. The processing rights of project employees can be configured individually using different levels of authorization.