Implementation
Globalpark worked in close cooperation with Nintendo to develop a workflow that optimally networked the existing CRM system with the Globalpark software. As a result, almost one million registered Nintendo customers can be managed and surveyed with EFS Panel. An interface in EFS Panel makes it possible to extract samples from the customer database according to specific criteria such as socio-demographic features.
“As one of the world’s leading providers of interactive entertainment products, Nintendo can’t afford to develop strategies that don’t take the target group’s needs and preferences into account. Fast and effective fact-based marketing is obviously very important for us, and that’s why we were looking for an efficient online customer survey and panel platform. In an international comparison, we were very impressed by Globalpark’s technology in terms of its flexibility, user friendliness, integration options, cost efficiency, service and support.”
Dr. Oliver Hugo
Senior Manager Market Analysis und Research Europe
Nintendo of Europe GmbH
The master data can be used for the fast identification of suitable respondents for a specific survey project, which increases the precision of the survey. Collected data is then fed back automatically into the system. Nintendo uses the bonus system integrated in EFS Panel to maximize the level of survey participation. Registered customers receive points for participating in a survey, which they can later exchange for bonuses. The entire survey process – from the development of the survey, the recruitment of participants from the Nintendo CRM system, the invitation via e-mail, and field control, to the bonus point notification at the end of the survey – can be coordinated efficiently using EFS Panel.
Globalpark technology makes it possible for Nintendo to conduct online product tests, customer satisfaction analyses, campaign evaluations and market research projects as a means of quickly obtaining valuable information about customer needs quickly and cost effectively.
Experiences
Download nowThe development of flexible interfaces created an excellent symbiosis of the Nintendo CRM system and EFS Panel and enabled efficient communication between the two systems. Nintendo’s extensive data stock is the ideal basis for conducting targeted customer surveys. Systematic online surveys provide Nintendo customers with the opportunity to voice their opinions in the product marketing and development process. This increases customer loyalty and helps Nintendo develop new strategies. As a result, Nintendo’s products can be tailored to the preferences of the relevant target groups, which has a positive effect on sales.
Background & objectives
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