Online surveys are changing – new requirements for the most popular survey method

Online surveys were introduced into market and opinion research ten years ago with unprecedented success. Today they are the most commonly used form of survey. The reasons for this development are easy to identify: online surveys allow data to be collected quickly and relatively cost-effectively. Web-based survey solutions are now used in a variety of areas. They provide a means of evaluation and orientation whenever answers to business-critical questions are needed. Apart from market research, online surveys also help marketing, human resources and customer relationship management gain valuable insights.

As the number of potential applications for survey software grows, customer expectations of online feedback solutions are rising too. Untrained users want customized, easy-to-use software solutions with quick and easy orientation. However, professional users also expect a wide range of functions and diversity of methods. Both user groups want the software to be fast and efficient and to enable high productivity.

What is more, greater emphasis is being placed on the project management functions of survey solutions. After all, hardly any software nowadays is only operated by a single user, and hardly any content is used solely for a single survey. Rights and role management for teams and content filing systems are required. They facilitate survey project teamwork, centralized access to reusable content and the application of the results across sectors.

Process automation and database integration as well as flexible design and editing options also ensure a professional approach. In this context, an automated interface (API) between online feedback software and external IT systems is becoming a key requirement. Furthermore, the ability to analyze results data in real time and present these results efficiently speeds time to market and increases productivity across research teams.

A professional survey solution enables participant selection, invitation management and data hygiene processes that allow high quality data to be collected quickly and easily.

EFS Survey is a web-based software solution designed to meet precisely such requirements. Its range of services extends beyond simply generating and publishing web-based questionnaires.
EFS Survey is an efficient project management software for online feedback processes that allows all manner of survey projects, regardless of complexity, to be managed swiftly and effectively.