Business Solutions
PRODUCT INNOVATION
Make Better Products; Make Products Better
Case examples
- Energy products manufacturer Viessmann collaborates with customers to innovate products, increase market adoption
- Educational media giant Pearson EdExcel revolutionizes products with a 5000-member teacher community
- Sony Music listens to music fans to assess emerging artists
Customers offer a huge pool of talent, opinions, ideas, experiences and energy. Leverage their insights to develop new products and improve existing ones, by engaging them as advisors.
Usage & Attitude: know the basics – how and why your customers use your products, what they like and what they miss.
Co-Creation: Get hands-on with your customers! Novices and experts can guide product innovation to determine the best design and functionality
Trend Scouting: Know what’s next, by monitoring sentiment and behavior, and discovering hidden patterns
Concept Testing: Pre-test concepts to discover what works for which audiences, and determine whether to green-light or abandon them
Why Globalpark?
- We’ve got over a decade of experience doing just this – starting in 1999 with a 35,000-member online advisory panel for collaboratative product design with our longest-standing customer, Daimler
- We’re open to the latest and greatest: our platform easily links to third party research, emerging technologies, and business operations systems so you leverage existing assets to realize optimal returns on investment
- We’re passionate about customer-service and committed to your success. See what our customers have to say!
- We’ve launched hundreds of online customer feedback communities with everything from 20 to 2 million participants