New office address of Globalpark UK in September
From 2. September 2010, our new office address is:
Globalpark UK Ltd
1st Floor
19-21 Great Tower Street
London
EC3R 5AR
Our phone numbers, registered office & email addresses remain unchanged.
Town of Konstanz uses Globalpark to form innovative Citizen Community Panel
By using Globalpark technology, the town’s local government is able to find out what matters most to its inhabitants and measure the changes in opinion of its people with regular and carefully managed surveys.
European Handball Champions Engage and Grow Fan-Base with Globalpark Online Community
European Handball Club 2010 Champions, VfL Gummersbach, rely on Globalpark technology to engage and grow their fan base. Together, they have built an online community, accessible at www.My-VfL.de, that encourages fans to get involved with game and promotion planning, and helps the ball club test and launch marketing campaigns.
Globalpark Strengthens Product Development and Leadership Teams Through Acquisition of WP-Experts
The acquisition of award-winning rich Internet application and business portal designers, WP-Experts adds manpower and expertise to the software development team, and WP-Experts’ two principals will join the Globalpark executive board.
NOW AVAILABLE: Annual MR Software Survey 2009
To better understand and serve the market research industry, Globalpark became the new sponsor of this annual research conducted by meaning ltd. In its 6th year, the survey tracks software trends over time and dives deeper into topical news of the time: mobile research and panel communities are new additions this year.
Download the report
The State of Technology
Dan Coates, President of Globalpark USA, summarizes his State of Technology speech given at CASRO Technology Conference in New York, June 3rd 2010.
View the video
What makes Germans laugh?
In celebration of the May 2nd World Laughing Day, Globalpark conducted a Humor Study with COMEDY CENTRAL and the German online community network wer-kennt-wen.de (translation: who knows who). The study reveals what Germans find funny, and the relative importance of humor in their everyday lives.Large scale listening with accuracy
Globalpark and the Advertising Research Foundation talk about how market research online communities allow organizations to truly listen to the voice of the customer — even extending its use from insights to drive marketing reach by empowering brand advocates.
Live from the MRC 2010: Our senior speakers agree: The rise of mobile research is unstoppable
London 8th March 2010: With a room of commercial researchers, the Mobile Marketing Association (MMA) and two highly respected academics specialising in the field of survey research, you might not expect there to be much agreement on the topic of mobile research.
Free webinar: Party On – Marrying Online and Offline Social Activities to Engage Consumers, Gain Insights
September 22 at 11am Eastern
Find out how the same research platform can be applied to foster social engagements both online and off! Parties provide organizations with an immersive and measurable way to increase brand affinity, awareness and reach. They are where online communities get physical, in our overarching advocacy network solution for systematized word-of-mouth. The benefits? Brand building, bonding and buzz.
“I need to build a customer Panel – Now What”?
In this two part series we’ll explain the various steps involved and using our own experience coupled with real-life customer projects we hope to shed some light on what is, by any measure, the fastest growing area in the Market Research Industry.
Mobile Research – Best practices to capture immediate, in-the-moment feedback
Drawing on both research-on-research and practical experience, this online event outlines the opportunities and challenges of taking research mobile – including real-world examples, and best-practices. This is a must-see for those who couldn’t make it to the Mobile Research Conference #MRC2010.
Get access to your Mobile Research best practices documents!
Dan Coates leads panel discussion on Agency-Client Relationships, with Microsoft & more
For senior management, this new CASRO event offers advice on how to navigate change and become poised for growth. An important element is client relationships, which will be address in a panel discussion with Dan Coates, June 17th at 11am.
Find out more.
Re:think 2010: The ARF 56th Annual Convention + Expo
Re:think draws the entire industry to discover, explore and challenge the latest knowledge driving advertising and marketing. Globalpark will exhibit in the special social media theater where we will also speak about building advocacy networks to drive word of mouth marketing, leveraging existing online and offline social networks.
Find out more on the Re:think 2010 site
Schedule a meeting with Globalpark to maximize your time at the event
For Nintendo, gamers matter
Nintendo uses the Globalpark platform as part of its relationship marketing strategy, to gain insights that drive customer loyalty and increase campaign effectiveness. Nearly 4 million customers across Europe were brought into a research panel community, leveraging Nintendo’s existing gamer website and integrating with CRM system data. The result? A cost-effective way to stay on top of customer actions and attitudes, for better products, services and strategies.
To Warner Music, music fans (from preschoolers to pensioners) matter
For Warner Music Group, the mantra Know Thy Customer extends from preschool pupils right up to pensioners. So they used Globalpark to bring more than 10,000 of these diverse customers together to share opinions and report behavior. To date, these customers have helped Warner Music evaluate songs, videos and CD covers before publication and analyze effectiveness of advertisements and retail outlets.
Learn more about how market research at Warner Music is conducted with EFS Panel.
To Daimler AG, employees, customers and quality matter
Daimler AG relies on Globalpark to gain insights to better manage the quality and design of its vehicles. They take a systematic approach to gathering vehicle information from employees as customers and thereby have an early indicator for any performance issues. The result? product and process innovation, and improved reputation (and revenue!) in the market.
To IDG, readers matter
IDG Business Media uses Globalpark’s Enterprise Feedback Suite to capture customer satisfaction information and gauge effectiveness of pending advertising campaigns. The results are then used by the company to continually optimize its publications in response to market demands, and drive programs that increase customer loyalty and reach.
Learn how market research at IDG uses EFS Survey to optimize its publications.