Coca-Cola uses mobile research to capture real time brand touch points
London 2nd March 2010: Delegates at Globalpark’s forthcoming Mobile Research Conference in London will be among the first to hear findings from a groundbreaking research project that could be the answer to problems that have previously challenged market researchers. Heval Ceylan, Experience Director at MESH Planning, will take to the stage with Linda Neville, Portfolio Planner at Coca-Cola, to share findings from a mobile research project they worked on last year. Using a three-stage approach they set out to elicit responses in real-time.
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Globalpark UK appoints Shoaib Oosman as Sales Director
Globalpark, a leading provider of panel, community and survey software announced today that Shoaib Oosman has joined as Sales Director in the UK. For the past eight years he has been running his own very successful interim management company, helping IT companies expand into new territories, build teams and develop their businesses through sustainable growth strategies…
Read the entire press release
Nokia seeks to understand ‘Brand love’ through mobile research
February 23, 2010: For centuries poets and songwriters have been trying to discover what makes us fall in love. With an even taller order, Sabine Stork, Senior Partner at Thinktank International Research, has been trying to get to the heart of what generates positive emotion towards brands. At Globalpark’s forthcoming Mobile Research Conference in London on March 8th and 9th Sabine will reveal…
Read the entire press release
Globalpark to premiere new mobile panel solution at upcoming Mobile Research Conference
February 16, 2010: Globalpark, a leading provider of panel, community and survey software, will introduce the first version of a new mobile panel solution at its annual Mobile Research Conference in London, March 8th.
Globalpark’s CEO Lorenz Gräf says: “What better venue to introduce our mobile panel solution than to an audience of mobile research experts from around the world?…”
Read the entire press release
Online panel reconnects Sony Music to music fans – Quirk’s Cover Story
Globalpark customer Sony Music is the featured cover story in the February 2010 Quirk’s Marketing Research Review. Titled “Friends or foes? The Internet vs. the music industry,” the article details how Sony Music used the Web to reach a disappearing audience.
Click here to access a PDF of the entire issue
Dr Liz Nelson – It’s time to rethink how we fuse results from different research methodologies
January 21, 2010: Dr. Liz Nelson is set to kick off a lively debate at this year’s Mobile Research Conference when she argues that the research industry needs to take a new approach to fusing mobile research findings with results from other methodologies.
Click here to read the full press release
Dan Coates kicks off annual event with a State of Technology, Today session
The 15th annual CASRO Technology Conference, June 3-4 in NYC, is more important than ever, with technical advances changing the way we engage with customers and clients alike.
Don’t miss this event!
Find out more.
Globalpark Goes Mobile, In More Ways Than One
January 18, 2010: Globalpark, a leading provider of panel, community and survey software, takes the concept of mobile research beyond pure data capture.
Mobile research has long been heralded as a way to reach otherwise unreachable audiences, with more immediate, in-the-moment feedback. Now, Globalpark introduces a new feature that allows researchers to activate and monitor survey projects using their mobile phone: EFS Mobile Access (view the video here).
Click here to read the full press release
Globalpark is the new name to front MR industry annual technology survey
Globalpark is proud to sponsor the market research industry’s annual international survey into market research technology. It enters its sixth year with a new name: The Globalpark Annual Market Research Software Survey, and will continue to carried out by meaning ltd and become freely available as a key reference for industry analysts, publications, the media and at conferences.
Click here for the full press release
Available now: EFS 7.0 with enhanced community, quality and performance
The newest release of Enterprise Feedback Suite (EFS 7.0) enables researchers to turn research panels into communities, and includes enhanced performance, engagement and quality features. This new version will enable organizations to gain greater insight into customers, employees and partners, to drive new product innovation and extend loyalty, revenue and reach.
Please see the EFS product pages for what’s new
Click here for the full press release
Globalpark celebrates 10 years of helping organizations gain insights that drive decision-making and bottom-line growth
Today Globalpark celebrates its 10th anniversary in the online feedback management business. On this day in 1999 Globalpark opened its doors and welcomed first customer, Daimler, who at the time also manufactured trains and airplanes. Globalpark built the Daimler T Panel, which brought together 35,000 participants to share their opinions and experience with travel, most notably around train seat design.
Click here for the full press release
Globalpark and General Mills reveal how research communities can go viral
Globalpark and General Mills will take the stage at IIR’s The Market Research Event, October 18-21 in Las Vegas, to talk about taking research panel communities from advisory to advocacy.
For details: http://www.iirusa.com/research/symposia-four.xml
Forrester Research report (a $750 value!) and recorded webinar: Maximizing Consumer Insights
Get a free copy of the research report, and hear Forrester’s recommended steps for market researchers to maximize consumer insights in the down economy.
View the recording & download the corresponding report!
Globalpark powers online faith community
December 17, 2009: Christian Research has chosen Globalpark to power its Faith Journey project, UK’s first comprehensive collection of the key motivators of individual’s religious beliefs. Christians are encouraged to tell their own story of how they came to faith, and use blogs, bulletin boards and chat rooms to connect with other members.
View the full announcement
Globalpark powers online faith community
December 17, 2009: Christian Research has chosen Globalpark to power its Faith Journey project, UK’s first comprehensive collection of the key motivators of individual’s religious beliefs. Christians are encouraged to tell their own story of how they came to faith, and use blogs, bulletin boards and chat rooms to connect with other members.
View the full announcement
Dr Liz Nelson – It’s time to rethink how we fuse results from different research methodologies
January 21, 2010: Dr. Liz Nelson is set to kick off a lively debate at this year’s Mobile Research Conference when she argues that the research industry needs to take a new approach to fusing mobile research findings with results from other methodologies.
Click here to read the full press release
Globalpark is lead sponsor of August 13th BlogWell: How big brands use social media
August 13, 2009 in Minneapolis, MN: Learn how the biggest organizations succeed using social media with 8 practical, how-to case studies. You’ll learn everything including how to get started, how to get past roadblocks, and how to make your social media program phenomenal. Its your chance to ask questions, network with lots of smart people, and walk away with fantastic, actionable ideas for your social media programs.
For details: http://gaspedal.com/blogwell/
Google, Kantar, Ipsos & Mobile Marketing Association confirmed for Mobile Research Conference 2010
London, New York, 1st December 2009: The organizing committee of the Mobile Research Conference is delighted to announce the final line-up of prestigious keynote speakers for next year’s event on 8-9th March in London. Hosted by Globalpark, a leading provider of panel, community and survey software, the conference is the must-attend event for anyone interested in understanding this emerging research platform.
Click here for more info
Marketing Research Association: Annual Conference 2009 in Chicago, June 3-5
This year`s MRA Annual Conference will take place in Chicago (Marriot Chicago Downtown): “Learn from influential speakers who will discuss real business issues and network with peers who face the same business challenges. In just three days you’ll gain the knowledge you need to help your company deliver.”
Globalpark will be exhibiting at this event.
Globalpark speaking at Insight Summit, June 2-3, Thistle Marble
This year’s Insight Summit features speakers from BT, PepsiCo, Virgin Atlantic Airways
and more to illustrate how insights translate into successful business strategies.
Globalpark’s own Alex Osbaldeston will lead a discussion about market research
online communities, a growing way for organizations to conduct quant and qual research on-demand with fast, reliable results that drive customer loyalty, revenue and reach.
Find out more and register to attend Insight Summit 2009
CASRO Technology Conference, May 29-30, 2009, New York City
This year`s CASRO Technology Conference will focus on solutions to cut costs and improve quality. The event will take place at the Millennium Broadway Hotel in New York City on May 29 and 30.
Globalpark will be exhibiting at the 14th Annual Technology Conference.
Circle Research has chosen Globalpark’s Enterprise Feedback Suite (EFS) for their growing online research service business. B2B market research specialist Circle Research has recently been identified as the UK’s fastest growing privately owned research agency by Marketing magazine and shortlisted as ‘Best New Agency 2008’ by the Market Research Society.
Globalpark provides technological infrastructure for 2009 study of Outright consortium
Channel 4, QSoft Consulting, owners of the award-winning Gaydar portfolio of brands, Globalpark and Hitwise will announce the 2009 results of the UK’s biggest ever gay and lesbian lifestyle research programme on Thursday, April 2 2009. The consortium’s study, called Outright, uses quantitative and qualitative techniques to provide a powerful insight into the 21st century gay and lesbian marketplace and their behaviour towards brands.
Globalpark is providing the technological infrastructure for the 2009 study.
Learn more at www.prlog.org
TFM&A – Technology for marketing & advertising (24-25 February 2009 Earls Court 2, London)
Globalpark UK will be exhibiting at TFM&A 2009, London. Due to the rapid growth of the show, UK’s largest integrated marketing solutions event will take place in Earls Court 2, South Hall.
In 2009, besides presentations of 200 suppliers TFM&A offers more than 50 free seminars.
To learn more about TFM&A 2009, please visist www.t-f-m.co.uk/
Mobile Research Conference, 16-17 Feb 2009 London
The Mobile Research Conference (MRC) will be the first industry event entirely dedicated to mobile surveys, connecting scientific research and best corporate practice. Learn about the latest developments, meet the people shaping today’s mobile research industry and challenge yourself with new ideas and insights for the future.
MRC 2009 is organized by Globalpark AG. The conference will be taking place at
the Royal College of Physicians in London (UK) on Feb 16-17, 2009.
Read more in our MRC 09 press release
Mobile Research: The future of fieldwork
Tim Macer, one of the keynote speakers at next month’s Mobile Research Conference, believes that the mobile phone will revolutionize self-completion surveys in the very near future because it offers the potential to address several challenges that market research companies face today. These include reaching representative samples, respondent engagement, turnaround times and cost.
Read the
complete press release
The mobile phone: perfect for consumer research
Dr Liz Nelson, one of the keynote speakers at next month’s Mobile Research Conference, believes that the mobile phone is the ideal platform for consumer research. “The ability to access niche audiences, speed of response and the ability to share photos are just three of the benefits it offers.”
Read more in our press release.
Globalpark changes its legal structure
The partners of Globalpark GmbH would like to announce that they have taken the decision to convert Globalpark to a public company limited by shares (“Aktiengesellschaft”) with immediate effect. Dr. Lorenz Gräf has been appointed as Chief Executive Officer and Prof. Dr. Bernad Batinic as Chairperson of the Supervisory Board.
Read the complete
press release
Globalpark changes its legal structure
The partners of Globalpark GmbH would like to announce that they have taken the decision to convert Globalpark to a public company limited by shares (“Aktiengesellschaft”) with immediate effect. Dr. Lorenz Gräf has been appointed as Chief Executive Officer and Prof. Dr. Bernad Batinic as Chairperson of the Supervisory Board.
Read the complete
press release
Enterprise Feedback Suite gets new release
With the release of version 6 of the Enterprise Feedback Suite, Globalpark is further enhancing its software products for Market Research, Human Resources, Marketing and Customer Relationship Management. EFS 6.0 is available since September 2008 and the upgrade is free of charge for licensed customers.
Read more here…
Lycos Europe: User Structure Analysis based on EFS Survey
In 2006 Lycos Europe GmbH used Globalpark-Software to conduct a Europe-wide user structure analysis. A representative online survey with a weighted random sample of around 13,200
Lycos users facilitated a detailed investigation of customer potentials.
Learn more how Lycos Europe conducted detailed knowledge about their users with EFS Survey.
GLOBALPARK INNOVATIONS 2008 – Focusing on the customer
At this year’s customer conference employees from various Globalpark departments held workshops for the first time to demonstrate how solutions in the Enterprise Feedback Suite (EFS) can be employed at companies and institutes to create innovative survey processes. Guests were able to compile a personal conference program from some 20 lectures and presentations in four parallel series of lectures with different focal points.
Learn more here.
Insight Show 2008 – Earls Court London, 18 & 19 November 2008
Globalpark will be exhibiting at this year’s Insight Show at Earls Court 2, in London, between 18st and 19nd of November.
The Insight Show 2008 is an exhibition and conference for buyers, users and commissioners of market research. Come and meet top industry experts who will help you stay ahead of the competition. The Insight Show 2008 is the only event supported by all major trade associations – MRS, AURA, AIMRI and ICG.
If you wish us to arrange a demonstration for you please complete our
callback form.
Globalpark bundles products in software suite and aligns product portfolio
With the imminent release of version 5.2, all of the company`s products are to be known collectively as Enterprise Feedback Suite (EFS). The individual products that form part of this suite will be preceded by the abbreviation EFS. This change applies to all Globalpark software solutions.
Please read on here.
Globalpark UK strengthens Sales Team
Seasoned sales professional and consultant Asif Mirza joins the London office. Having previously worked for SPSS, the Firm, and ORC, Asif will further strengthen the team and help ensure that the exceptional growth experienced in 2007 continues through 2008 and beyond.
EFS Release 5.2
Version 5.2 of the Globalpark Enterprise Feedback Suite is available now. In this latest release, all Globalpark products have been completely renamed and have also been updated and improved significantly. In addition, common customer requests, such as adding scroll bars to the questionnaire design, providing drag-and-drop functions in the questionnaire editor, or the randomization of questions, have also been implemented in the software.
Read more…
Market research mobile – BlackBerrys for online surveys
Together with British communication service provider Pearl Medical, Globalpark GmbH is conducting an innovative project involving the use of BlackBerrys for mobile online market research.
Contact our sales team
Request a trial account
See a demo