Itracks Launches Facebook Application for Panel Members
Saskatoon, SK – July 15, 2010 – Itracks, international online data collection specialists and online qualitative patent holders, have developed a Facebook application for their panel members. The application, developed with partner Globalpark, will allow Talk Now panel members to access market research opportunities, review their survey history, refer friends and check point balances from their Facebook account.
Panel cooperation rates are steadily declining across the Market Research Industry along with personal email usage. The evolution of Social Networks, such as Facebook, offer new opportunities for panel managers to engage with members.
“This application will help us meet the changing needs of respondents who are, for the most part, spending less time checking email,” said Itracks’ President and CEO, Dan Weber. “Connecting with panel members via Facebook and other social media venues is essential to the sustainability of our panels”.
According to the latest numbers provided by Mashable there are over 130,000,000 active Facebook accounts in North America. Itracks anticipates the application will offer a new channel to recruit and engage panel members, especially when targeting Gen Y respondents.
About Talk Now Panels
Talk Now Panels provide sampling solutions for online qualitative and online quantitative research in North America. Services include qualitative and quantitative questionnaire design consultation, programming and hosting and recruiting. Canada Talk Now and USA Talk Now were founded in 2008 by their parent company, Itracks. Visit the Talk Now websites at www.canadatalknow.ca and www.usatalknow.com.
About Itracks
Itracks is a world-leading expert in online focus groups and the patent holder for qualitative applications. Leading market research professionals and Fortune 500 companies recognize Itracks’ online applications as the most client-focused, reliable and flexible available. The sophisticated suite of qualitative, quantitative, online community and panel services are easy to use and come equipped with a wide range of multi-media capabilities. Visit Itracks’ website at press@itracks.com
About Globalpark
Globalpark provides panel community and survey software that enables organizations to manage what matters across the enterprise. By capturing feedback and tracking behaviour of customers, employees and partners, they gain insights that drive better business decisions. By identifying and empowering influential advocates, they build reputation and extend reach.
Founded in 1999, Globalpark software is German-engineered and globally-tested by leading brands and top market research institutes, including: Continental, Daimler, General Mills, GfK, IDG, Nintendo, Sony Music, TNS and Warner Music.
Globalpark is staffed by renowned research pioneers, with offices across the US, UK, Germany and Austria.
For further information on Globalpark, please visit www.globalpark.com.
Media Contact:
Lucy Green, PR Consultant, Greenfields Communications
lgreen@greenfieldscommunications.com
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